Zara phenomenon

This post is dedicated to Zara fast fashion concept. I surely don't know another fashion brand which is as popular as this  one is, having 1700 stores in over 78 countries. As much as H&M and Forever 21 are trying to catch up, it just doesn't work, first of all because the quality of the items that the first one provides is much better than the other two. You can rely on their shoes, bags, jewelry and everything else. The second argument would be that they have a better, trendier and more upscale selection (personal opinion). Zara has higher prices than the other two, but still remains in the affordable category. 

The passion of the blogosphere for this brand is growing up every day, even tho there is the risk of not being unique, which actually happens very often, I mean look at me in the pics below: Zara scarf, Zara sweater, Zara jeans, Zara bag. Don't get me wrong I never pretended to have an unique style, I am just trying to accentuate how far this fast fashion store has gotten and how much influence it has on our generation.

Since I already mentioned the brandname of most of the items I wear in the pictures below (which I usually don't like to do), I 'll refer to the boots as Colin Stuart, and glasses - Marc by Marc Jacobs. 

Please enjoy the post, and also note what a beautiful, sunny January we're having in Dallas.