Bacardi - Que suerte tiene el cubano!

 En: It's Monday, and I know most of you hate this day, so I decided to make it a bit  brighter and give you some ideas of what you can do the next weekend more exactly of what you can drink :)

The last day of our trip in Puerto Rico we went to check the Bacardi factory (the #1 selling spirit brand in the world). Besides drinking good cocktails for free, the place offered a beautiful view and an explanatory tour that included small recollections of the fermentation process, the many types of rom they produce and a mini-show about how you can make delicious drinks at home and what is the story behind the most sold cocktail in the world Cuba Libre. Besides the history of the company and the geniuses that leaded it which are pretty amazing I noticed while watching a small film about it that the Bacardi commercials were very good since long time ago, most of them bring in fun the idea of parties with beautiful girls and handsome guys.  Most of the liquor&spirits commercials are sexy but the Bacardi ones I find different, exotic, sensual and intriguing, because they bring the retro atmosphere, the post-war victory and peace spirit . I selected a few shots from google new and old, and a beautiful video made for their 150th anniversary. Enjoy and have a great week!

Ro: E luni, si stiu ca multi din voi urasc ziua asta, am decis sa v-o luminez putin si sa va dau niste idei despre ce-ati putea face in weekend-ul urmator, mai exact ce ati putea bea :) 

In ultima zi a voiajului nostru in Puerto Rico am mers sa vedem uzina Bacardi (brandul de bauturi alcoolice cu cele mai mare vinzari in lume). In afara de cocktailurile gratuite, locul in sine oferea o vedere frumoasa si un tur explanatoriu care includea procesul de fermentare a romului, tipurile de rom pe care le produc si un mini-show despre citeva bauturi care se pot face usor din rom acasa si desigur am aflat istoria celui mai vindut coktail din lume Cuba Libre. In afara de istoria fenomenala a companiei si a geniilor care au condus-o de-a lungul timpului, am observat in timp ce priveam un filmulet despre aceasta, ca sputurile comerciale Bacardi erau foarte frumoase si bine puse la punct inca din secolul anterior, postere si video-uri indraznete care aduc in prim plan ideea petrecerilor pina in zori cu femei frumoase si barbati chipesi. Majoritatea materialelor comerciale ale companiilor de bauturi sunt sexy dar cele de la Bacardi mi s-au parut diferite, exotice, senzuale si intrigante prin faptul ca aduc un aer retro si spiritul de pace de dupa razboi. Am selectat de pe net citeva imagini mai vechi si mai noi si spotul comercial de aniversare a 150 ani a companiei. Savurati si sa aveti o saptamina frumoasa!

The bat logo is beautiful

I love the idea of the 50's.

 

Now que suerte tiene el porto-ricano!